QR codes are the latest craze. You see them everywhere now. The main reason that we are seeing the widespread use of QR codes is due to the overwhelming benefits QR codes.
Benefits of QR codes?
- User Convenience – QR Codes provide a convenient one-step process for directing users to a website, phone number, directions, promotions or other information.
- Environmentally Friendly – QR Codes can make more efficient use of printed materials and reduce waste.
- Cost Effective – QR Codes cost nothing to produce; their use is only limited by your marketing strategy.
- Versatile – QR Codes can be integrated with a wide range of marketing materials for just about any purpose, including print collateral, outdoor display and direct mail.
- Device Independent – QR codes, as well as the landing pages they link to, can be viewed on all popular smartphone models and do not require special development for different platforms (e.g. iPhone vs. Android), as is the case with apps.
- Measurable – Actions triggered via QR Codes can be traced with web analytics or other tools for marketing campaign measurement.
How does QR code work?
A QR Code works by simply scanning the code with a mobile device that is equipped with a camera and QR Code reader application. These applications embedded into your own business app or it can be downloaded for free on popular smartphone platforms such as iPhone and Android.
Once the QR Code is scanned using the device’s camera it is translated into actionable information, such as a text message or mobile web page.
How can QR codes be used for marketing?
There are a number of practical ways QR codes can be used for marketing and promotions in a variety of settings. QR Codes can be integrated into just about any type of printed materials, including:
What can be linked to a QR Code?
- Website
- Phone Number
- Email Address
- Text message
- Text
- Images
- Google Maps
- YouTube
- Calendar event
- Social media platforms (Facebook, Twitter, etc.)
- RSS feed
- vCards
Our experience team of professionals will ensure your business get the best out of QR codes!
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